Is there a difference between a Business Account and Personal Account on Facebook? Yes, there is and it matters which account type you use for your business.
Facebook business accounts exist so that people can administer Facebook Pages and campaigns without a personal profile. Business account users cannot view other users' profiles or pages; they only have access to their own Pages and Ads. These accounts are also not viewable to other users. Personal account users, conversely, have the well-known Facebook capabilities such as creating and sharing a profile, having friends and viewing other profiles and Facebook Pages.
Another important thing to remember is that you do not want to run afoul of Facebook’s Terms of Service, so ask yourself do you plan on doing any marketing for your business on your business’ Facebook page?
Marketing a business on Facebook requires a “Business Page.” It’s actually against Facebook’s Term of Service to have a personal profile for a business, so don’t make the mistake of using a Personal Profile for a business. You wouldn’t want to do that anyway because Personal Profiles don’t have the benefit of Facebook ads, which you’ll definitely need in order to promote posts and drive website visits and conversions
If you don’t remember how you set up your page, search for your business’ name, does it come up and look something like this? If the user is prompted to “Add Friend” then you have a personal page (also known as a personal profile).
Another way you can tell if your business page was set up as a personal profile is if you try to view your page, while not logged into Facebook, you will see something similar to what you can see below. I have blurred out the business name and inserted a text box over the business name that says “Name Goes Here” but notice you cannot really see much about the business and you are prompted to Log In.
By comparison, if you have a business page you can see more of the page without having to Log In, however, to interact with the page a user will need to log in.
If you have a personal profile page you can convert it to a business page and Facebook has an article to help you make that conversion. And if you haven’t yet set up your page yet don’t worry it is fairly easy to set one up. When I set mine up I don’t remember what if any resources I used, but I did find a great post online describing how to set up your Business page.
As with anything, there are good and bad things about having a Business Page. One thing I like about having a Business Page is that it helps separate business from personal, while I don’t think it is realistic to keep your business life and personal completely separated, it is important to me that I do my best to make a distinction between the two. On bad thing about that Business Page is that I can see how many “Likes” my page has but I don’t know who exactly is liking my page.
Since I direct comments to be made on my Facebook page rather than on this blog, here is a rhetorical question for you to ponder. Do you have a personal profile for your business and do you plan on making the conversion to a business page?
Consider these questions and let's have a discussion about them on my Facebook page about this blog post.
- Have you encountered Profile Pages used as a Business and how did you feel? Were you indifferent, or were you frustrated?
- Have you encountered a Profile Page used as a Business page that “Likes” your personal page or interacts with your personal page rather than your Business Page?
If you leave a comment please do not include the business name out of respect for that business. My goal is to help business owners consider things and evaluate what is right for their business, I don’t want to shame any business for decisions they feel are correct for them.
I will respond with some of my thoughts in the next day or so on my Facebook page and I look forward to reading your responses.