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Review: The Magic of Tiny Business


Tiny Business

Title and Author:

The Magic of Tiny Business: You Don’t Have to Go Big to Make a Great Living by Sharon Rowe




Berrett-Koehler Publishers; 1st edition (May 8, 2018)

My initial impressions – This book energized me because it put to words what I was thinking and feeling about my business but was unable to vocalize, but this is not a book that really says anything new but the way she framed it spoke to me. It certainly isn’t what I would call a “how to book” and I don’t feel she fully fleshes out exercises to help you follower her path.

To start off let’s define what a “Tiny Business” is:

What a Tiny Business Is 1. Born out of crystal-clear priorities for what you want out of life. 2. Makes you a living and still gives you the space to live. 3. Puts your energy into something that matters exquisitely to you. 4. Grows at your own pace and in alignment with your life priorities. 5. Business on your terms—that fits your life.”
Location 224 Kindle Edition

This idea of a “Tiny Business” appeals to me because I don’t want to be focused on growing an empire and trying to take over the world. Much like the author I am an accidental business owner, I never planned on being one but it just happened because I needed something that would allow me to earn money while allowing me time to take care of personal and family needs. We all create our businesses for many different reasons, however, I would venture a guess that many of us want the flexibility your own business can provide. That is not to say it isn’t a lot of hard work, but the flexibility comes in allowing me to fit my work hours to my life and what I need.

“I’m not talking about finding fame and fortune through business. Not everyone wants that. I didn’t. I’m directing you to a happy middle ground I call Tiny Business where business rules and personal choices are woven and work together from your center.”
Location 97 Kindle Edition

There are a lot of business “how to books” and many books that are meant to encourage you to take your business and expand to an empire. That is a lot of work and I knew it would take a lot of time and I thought I would have no life I would be so busy making an empire, that is not what I want. This book is a cheer-leading antidote to that line of thought, and the biggest take away from this book is that it is ok to want to develop your business so it supports you, having the whole life you want. Sure she discusses her 2.2 million in revenue, I don’t see that as tiny but again it is more in line with my thoughts than other books.

When I was coming around to the idea that I would be creating my own business it was very daunting, the questions were numerous:

  • What do I need to know
  • What will I be required to keep
  • What do I use for a company name….and logo
  • etc…. There are lots of questions

I was worried because I thought I needed to have it all settled on day one, and honestly, I didn’t. I will make mistakes everyone does. What I wished I knew or realized these things when I was starting as it would have saved me from decision paralysis.

“ Life (and business) is incremental. ”
Location 1358 Kindle Edition
“…decision matters, yet no single decision matters more than the next (most of the time). If you want to go somewhere, you first have to get in the car, put gas in it, start the engine, and head in a direction. You get there one mile at a time. Just keep on moving.”
Location 1361 Kindle Edition

In conclusion, I have to admit that I didn’t necessarily get many ideas of changes to make to my business, however, it was the book I needed right now because it validated my belief that I didn’t have to have a huge business to be successful.  I would recommend this book for someone that is thinking about starting a business, someone that just started one and may be freaking out about it, or someone that has an established business and is in a quandary about what to do next (if anything).  For me, the purpose of this book was to motivate me and keep me moving with what I feel is the “right” mindset and it was not a how to manual.

If you would like to read the book for yourself you can check your local libraries or order it from Amazon. I am providing the link for convenience, it is NOT an affiliate link I do not receive anything if you decide to purchase.

I am making the decision to exclude comments at this time. I must remember:

"Don't let Perfect be the enemy of GOOD"
paraphrasing Voltaire